2020 Fair | Florida State Fair

As a marketing coordinator and graphic designer for the Florida State Fair Authority, I was responsible for creating marketing materials for annual Florida State Fair. With over 500,000 annual visitors and lasting 12 days, the Fair required intensive advertising across digital platforms, television, news media, out of home opportunities and more.

In 2020, I co-led the Fair through a major rebrand that included an overhaul of all visual communications and advertising materials. The goal of the rebrand was to modernize the Fair, attract a younger audience and launch sellable Fair Authority merchandise.